Contact

Formula Atlas is operated part-time by one person. The best way to reach me is email.

What to write about

• Corrections to the Atlas

  If a SKU record, brand hub, or outer pillar is wrong — an ingredient, a certification, a price, a shipping claim — include the specific page URL and the source that supports the correction. I will verify and update within a few days, with the change documented in the public changelog.

• Source tips

  Primary sources I may have missed — a new FDA warning letter, a RASFF alert, a manufacturer reformulation notice, a peer-reviewed paper relevant to an ingredient explainer. Happy to receive these; they make the Atlas better.

• Brand image requests

  If you represent a formula brand and want a product image swapped out, replaced with a preferred press-kit shot, or removed, email me with the SKU slug and the replacement image. The Atlas uses fair-use editorial images under attribution; I am happy to replace with a manufacturer- preferred image when requested.

• SKUs to add

  Formulas that exist in the market but aren't yet in the Atlas. Include the manufacturer name, product name, where it's sold, and any source URL I can verify against. I prioritize based on US availability and parent search interest.

• Accessibility issues

  If any page is difficult to read, navigate, or interact with using a screen reader, keyboard-only navigation, or other assistive technology, let me know. Accessibility fixes go to the top of the queue.

• Press and media

  Interview requests, citation permissions, or co-publication ideas for journalism or research. The site is independent; I do not accept sponsored content or co-promotion with formula brands.

What NOT to write about

I cannot give medical advice for an individual infant, even in general terms. If your baby has a specific problem — allergy, reflux, failure to thrive, feeding refusal, anything — you need your pediatrician, not me. I can help you understand what a formula contains and how to read its regulatory claims, but the clinical call is always theirs.

I also do not accept product sponsorship, paid reviews, or link exchanges. The affiliate disclosure documents the single commercial relationship the site maintains.

Elsewhere on the web

Formula Atlas isn't on Instagram. I started in 2018 making baby-led weaning content at @learnwithus_blw, but as the work shifted toward infant formula research I stopped posting there. The handle still exists as an archive of the BLW era; I rarely update it now. For anything that needs a thoughtful response, email is the channel.

Formula Atlas is operated by María López Botín, Spain. See about María for the full background, privacy policy for data handling, and terms of service for the legal framework.