Affiliate Disclosure

Last updated 2026-04-22. This page is the long-form version of the short notice that appears near the top of every page with an affiliate link. It exists so anyone who wants the full accounting of how money moves through this site can see it in one place.

The short version

Formula Atlas earns commission from one affiliate program: Organic's Best Shop. When you click a link to Organic's Best from this site and buy a product, Organic's Best pays Formula Atlas a small commission. That is the whole business model. There are no other affiliate programs, no sponsored content, no paid placement, no brand paying Formula Atlas to cover their products in any way.

Why Organic's Best specifically?

When María started this research in 2018, the question was: how do parents in the US, UK, Canada, Australia — anyone outside the EU — actually access Kendamil, Holle, and HiPP reliably? The answer is import resellers. After comparing import options on shipping reliability, customer support, batch freshness, and customs handling, Organic's Best Shop is the one we recommend. They became our only affiliate because they solve the access problem we believe parents have. We don't take affiliate deals from any other reseller (even ones that have offered) because the editorial alignment matters more than the additional revenue.

The honest framing: we recommend European brands (Kendamil, Holle, HiPP) because we believe the EU 2016/127 composition standards are genuinely closer to breast milk than the FDA baseline. Organic's Best is the most reliable way to buy those brands outside Europe. The affiliate exists because the editorial preference exists — not the other way around.

Which brands pay the site

Any brand that Organic's Best Shop sells generates commission if you click through this site and buy it there. That includes (roughly):

HiPP (Dutch, German, UK)
Holle (Cow, Goat, A2)
Kendamil (Classic, Organic, Goat)
Lebenswert
Löwenzahn Organics
Loulouka (while stocks last — the brand is discontinued)
Jovie
Kabrita
Nannycare
select ingredient-level items not infant formula

The site's Infant Formula Atlas covers all of these. When an Organic's Best product page exists for a given SKU, the SKU's Atlas entry includes a visible "Where to buy" link that is marked as an affiliate link.

Which brands do NOT pay the site

The site also covers every major US-retail brand and several international brands that Organic's Best does not sell. These generate no revenue for Formula Atlas — not one cent. The list includes (roughly):

US national brands: Similac (all lines), Enfamil (all lines), Gerber, Bobbie, ByHeart, Baby's Only Organic, Serenity Kids, Earth's Best, Happy Baby Organic
US specialty / medical: Nutramigen, Alimentum, Neocate, EleCare, Puramino, ProSobee
US private-label: Parent's Choice, Up&Up, Mama Bear, Kirkland Signature
International: a2 Platinum, Bubs, Bellamy's Organic, Karicare, Oli6, Aptamil (UK/DE), Bebivita, Mellin, Hero Baby, Modilac, Töpfer, Else Nutrition

These brands are covered on the same editorial basis as the Organic's Best brands: primary-source-cited, verified against FDA / EU / USDA / manufacturer records, with visible last-verified dates. The site covers them because a parent asking "should I switch from Similac to HiPP?" needs both sides honestly documented, not just the half that pays.

How links are marked

Every affiliate link on the site is implemented as:

<a href="..." rel="sponsored nofollow noopener" target="_blank">

The rel="sponsored" tag is the web standard that tells search engines this link is a paid or commercial relationship. It is required by the FTC (16 CFR Part 255) and by Google's webmaster guidelines. It appears in the underlying HTML of every Organic's Best link on the site, without exception.

In the visible text near every affiliate link, the site also surfaces a short in-line disclosure ("Affiliate disclosure: this guide includes affiliate links to Organic's Best Shop — buying through them sends a commission to Formula Atlas at no cost to you.") within the first 150 words of the page per FTC endorsement guidelines.

Does the commission change our recommendations?

This is the question the FTC cares about most, and it deserves a real answer. The short version: no, and here is how the site keeps it that way.

Every brand gets the same editorial treatment. Same ingredient audit, same regulatory cross-check, same red-flag reporting. Bobbie (no commission) gets the same depth of coverage as HiPP Dutch Stage 1 (commission). ByHeart (no commission) gets the same as Kendamil (commission).
Brand hubs document real trade-offs, not sales pitches. The HiPP hub — the single brand most commercially valuable to the site — explicitly lists alternatives the reader should consider (Kendamil for no palm oil, Jovie for goat milk, Bobbie for US-made organic). The site does not benefit from keeping you on a single brand; it benefits from you getting the right formula.
Specialty medical recommendations point to non-affiliated products. If a reader has diagnosed cow milk protein allergy, the correct answer is Nutramigen or Alimentum (both US brands, both zero commission). The site says that plainly, every time.
No formula brand pays for content. The site accepts no manuscripts, press releases, or sponsorship inquiries from manufacturers. If a brand pitches sponsored content the answer is always no.
The site declares limits of its own expertise. María is a parent and researcher, not a clinician. Medical disclaimers appear on every page. The site is meant to equip you for a conversation with your pediatrician, not replace it.

What happens when you click an affiliate link

You leave Formula Atlas in a new browser tab and arrive at the Organic's Best Shop product page. Organic's Best sets a cookie in your browser so they can credit any purchase within the cookie's window (typically 30 days) to Formula Atlas. If you buy, Formula Atlas receives aggregate commission data: which products sold, in what quantity, at what total commission. We do not receive your name, address, email, payment details, or any other personally identifying information.

You can block the cookie the same way you block any other cookie (browser settings, private-browsing mode, or a cookie blocker extension). Blocking the cookie does not change the price you pay and does not change the site's coverage; it just means the site earns nothing on your purchase.

What the commission is used for

Commission revenue covers: domain and hosting costs (Vercel), tools used to verify claims (Anthropic API for the extractor, subscriptions to regulatory databases where applicable), and a modest amount of María's time that would otherwise be spent on other work. The site is operated part-time; affiliate revenue is not and will not be a full-time income. If commission revenue ever exceeds what's needed to run the site, we will disclose what we do with the surplus on this page.

Contact

Any concern about an affiliate link, a disclosure that doesn't seem right, or a brand relationship you want to ask about: marialbotin@gmail.com. We take these seriously.